Awareness About Pregnancy Products Surfaces as Emerging Trend
According to Transparency Market Research report, there were 6.1 million pregnancies in the U.S. in 2011 alone. This figure is anticipated to rise at an exponential rate in the coming few years, triggering a demand for pregnancy products. This trend will strongly back the growth of the U.S. pregnancy products market, channeling it towards introducing innovative products that cater to specific demands of pregnant women. The U.S. pregnancy market is expected to reach a market valuation of US$439.2 mn in 2023 expanding at a steady CAGR of 5.7% between 2014 and 2023 from US$266.6 mn in 2014.
According to TMR, the palpable rise in the fertility rate, which was measured at 62.9 per 1000 women in 2014 as compared to 62.5 per 1000 women in 2013 is going to make a significant contribution to the earnings of this overall market. The growth of this market will also be supported by the increasing awareness amongst the pregnant women about the benefits of these products. Several untapped opportunities, increasing research and development of products, and exceptional branding strategies are all anticipated to contribute towards soaring success of the pregnancy products market in the near future.
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Demand for Stretch Mark Minimizer to Keep Product Segment at Forefront
The various types of products available in this market are for treating skin conditions such as dark spots, itching, stretch marks, sagging skin, stressed legs, and irritation to the nipple and breast. Out of all the products designed to cater to these issues, the stretch marks minimizer product segment is anticipated to be the dominating one due to the popularity of this product and its long-lasting need and effects.
As of 2014, this product segment held a 50% share in the overall market and is expected to surge at a CAGR of 6.3% during the forecast period. The easy availability of stretch mark minimizers will also have a positive impact on the growth of this segment in the near future.
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